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Secrets of a Social Butterfly
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The new must-read book
by Lynn Bruines
by Lynn Bruines
Secrets of a Social Butterfly will inspire and entertain. The genre is narrative non-fiction. Simply put, a business book that allows readers into the heart of the author and her journey. You will laugh. You may cry. But you will not want to put this book down until you have read it from cover to cover.
The client meeting went really well, but now they’re not returning your calls? Or you have a trade event coming up, and you’re terrified you’ll blow the opportunity? Maybe it’s Sunday evening, and you are filled with dread about heading back to another week of being stuck in a job you’re not sure you want to be in anymore.
Secrets of a Social Butterfly follows the authors’ surprising discovery that she is enough. And you are surely enough too. Overcoming learning disabilities and an indifferent early education system, the author discovers through lived experience that she has all the secret skills needed to build authentic engagement with high-ticket clients.
This discovery has helped Lynn establish lasting global networks. What is this secret? Lynn discovered that her keen sense of observation and willingness to learn from everyday encounters was often all it took for success. No fake smiles or scripted manipulations required. This book will help you kick your imposter syndrome to the kerb, for you are indeed enough!
Who should read the book?
It's for business people. But it's also for anyone who has had to white-knuckle it through life's ups and downs without giving up. Never give up. Also, never stop smiling at the ridiculousness of the human condition.
• Mostly Secrets is for clever people. Technically good at their jobs, but less adept at the soft skills required to show the world how smart they are. Entrepreneurs, professionals and founders, who are looking to break through the noise and make an impression in their industry, or even in their company.
• Folk who want to turn meetings, events, or even chance encounters into an opportunity for growth.
• And this book is for anyone struggling with confidence and overwhelm. The author shares how she survives illness, learning disabilities and trauma, Secrets shows how we can also extract value from the not-so-great parts of our lives.
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Meet Lynn
"I know firsthand the weight of self-doubt, the sting of imposter syndrome, and the challenges that come with carving out a path in the business world. Likewise, I have faced those moments of uncertainty where the road seemed unclear and the future uncertain. But I have also seen the incredible transformations that come when we push through those tough times.
In writing Secrets of a Social Butterfly, I aimed to share not just my personal stories, but the business wisdom woven into those experiences. Each story, each lesson, reflects my journey in managing global strategic relationships and how I have navigated the complexities of business interactions and built meaningful connections that drive success. I wanted to offer you not just inspiration, but practical insights that can help you in your own ventures."
Lynn
Lynn began her career in luxury hospitality, dedicating sixteen years to global collaborations with leading international hospitality brands before launching a successful business consultancy. Lynn currently manages global strategic relationships for a leading multinational company.
Educated at the renowned École hôtelière de Lausanne and at Cornell University, she excels in leading and training teams in the skills required to grow businesses through authentic relationships. She is an accomplished keynote speaker and is pursuing an Executive MBA at IMD Lausanne.
An avid travel enthusiast, Lynn holds advanced PADI dive certification and is the co-owner of a luxury yacht charter business, Oceanic Escapes.